Increase Sales: Adjust Recipes
Some coffee operators rent their machines free of charge to offices, but make money on coffee bean sales. One of the opera- tors noticed that hot water was the top choice, but coffee was rarely made. On further inspection, was discovered that employ- ees use their own pre-ground coffee and just pour hot water over it because the taste of the coffee from the machine is not to their liking.
By adjusting the recipe, this behaviour was eliminated, and the operator was able to regain profitability because bean sales skyrocketed.
Increase Machine Lifetime: Follow Up on Maintenance
One of the main aspects of a long machine lifetime is proper maintenance. If it falls on the end customer to take care of it, the operator may not have all the tools to follow up whether instruc- tions are observed.
With Vendon, customers see whether the machine is cleaned at regular intervals, and whether it’s used directly after the final cleaning of the day. This extends machine lifetime, prevents unnecessary maintenance visits, and ensures that coffee quality does not change. For coffee operators, this data can justify the right to refuse warranty services if proper maintenance has not been ensured.
Increase Sales: Align Deliveries with Peak Hours
The largest stream of customers was observed during 7–8 AM, while Vendon Cloud showed that coffee sales were at their highest between 8 and 9 AM. Upon further analysis, it was discovered that pastries are delivered to the shop at 8 AM, which is one of the factors that drive coffee sales.
By adjusting the delivery time of pastries to 7 AM, coffee sales grew to match the stream of customers.
Improve Marketing ROIChallenge:
Evaluation of ROI of marketing activities at a given location can be a struggle.
Does a promotional poster in the vicinity of the coffee machine help boost sales?
Does an online promotion have any effect on the sales perfor- mance?
What about the right physical location of the machine? Should it be placed near the entrance or near the till?
Our clients use Vendon to answer all of these questions, as data is readily available to them, which ensures that money is spent on activities with high ROI and machines are placed in locations that yield the highest results.
Increase Revenue: Compare Cups Made with Beans Sold
If the coffee operator rents the machine free of charge and their main stream of revenue comes from coffee bean sales, difficul- ties may arise to earn enough on bean sales for the business model to be sustainable.
With Vendon, our customers compare the actual cups made with coffee bean sales to determine whether the beans are not sourced anywhere else, but directly from the operator. That way, gaps in revenue are filled, which would not be possible without telemetry.
Increase Revenue: Select Correct Machine for Location
Each machine has a certain capacity, thus it’s vital to select the right machine for a location; one that matches the actual sales volumes the best. If sales do not meet the capacity or, on the other hand, the capacity is too small to meet the needs, it results in revenue loss.
Vendon helps operators compare machine capacity with actual sales and choose the right machine for the right location. If sales do not meet the expected capacity, the machine can be replaced with a cheaper, smaller model; on the other hand, if machine capacity is maxed out, introducing a larger machine or a second machine can boost sales performance even further.